Flamin' Hot

The flavor you know. The story you don't.
Flamin' Hot (2023)
Timing: 1:39 (99 min)
6.8/10
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8/10
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6.8/10
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Release date
Country
Genre
Budget
$0
Box office
$0
Director
Scenario
Producer
DeVon Franklin, David Kern, Samuel Rodriguez
Camera operator
Federico Cantini
Composer
Marcelo Zarvos
Artist
Cabot McMullen, Brandon Mendez
Audition
Carla Hool
Editing
Kayla Emter, Liza D. Espinas, Kierke Panisnick
Whole Team (106)

Short description

The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.

What's left behind the scenes

  • Richard Montañez claimed to have invented Flamin' Hot Cheetos, but this claim is disputed. According to the Los Angeles Times, the chips were created by a team of specialists led by Lynn Greenfield at Frito-Lay headquarters in Plano, Texas, to compete with spicy chips popular in the Middle East. Furthermore, Roger Enrico became the head of Frito-Lay only in 1991, after the brand had already been developed and launched. According to Enrico’s secretary, a phone call between Montañez and Enrico, in which Montañez praised Flamin’ Hot Popcorn, took place in 1993, two years after Flamin' Hot Cheetos appeared on the market. However, Frito-Lay confirmed that Montañez did develop several successful products for the Latin American market.

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